1. Is it backed by a guarantee?
Every business should have a guarantee.
If they don’t believe in their goods and services, why should you? The business
guarantee should be measurable and give some satisfaction to your main
concerns. No guarantee means the risk in the transaction lies with you, not the
provider.
Unfortunately, today we live in an age where ‘service’ has been dying,
false promises are made, and scepticism is rampant. The guarantee is a proof
element to your overall offer – proof of how confident the provider is about
delivering on every promise they have made to you.
In the laundry industry, you should look for a guarantee that covers the big
three:
1. Service
2. Deliverability
3. Wash results
You need to be confident that the laundry provider understands that your time
is precious, and any delays in delivery, and wash quality, affects your customers,
your reputation, and ultimately, your bottom line.
Putting your money where your mouth is, is always a reliable guarantee,
backed by a business who believes in its products and services. Not only does
this type of guarantee ensure you won’t be disappointed, misled, and out of
pocket for empty promises, but it shows they are prepared to show by actions,
and not just by words that they will deliver on their pledges to you.
2. Do they want to lock you in?
Make the risk theirs, not yours
No one wants to be ‘locked in’ to anything unnecessary, let alone a bad
arrangement.
Sometimes a contract may be necessary, especially if you’re hiring linen, and a lot
of it. The laundry will be investing significantly in this stock for your business, so it
makes sense to share the commitment. In saying that, look for a guarantee in the
contract so there is an out, should the arrangement not hold true to form.
If there is no legitimate reason for a contract, other than for tying you down, don’t
be coaxed into signing one. If the service they are providing, is everything on
promise, you won’t go anywhere else ... so what's the problem? The problem is
yours is if the laundry provider doesn’t back their service.
By locking you in, there is no obligation to continue with the amazing service they
promised you in the first place. Little cracks will start to show, and these little cracks
can make a huge difference to how your business is running. No one wants to be in
a situation where you are under contract, but the linen is sub-par, deliveries are late
and staff are under stress because of shortages.
Always ask ‘why’ if you are asked to sign a contract. If you’re not happy with the
answer, stick to your guns and decline, or go elsewhere.
Your provider should operate on a “Love Us or Leave Us” arrangement. The risk
then lies within the provider, not with your business.
3. Do they have testimonials and references?
Do your due diligence
It’s essential to research what others have to say about a provider before you change or begin a new service.
Changing over can mean jumping out of the frying pan and into the fire if you haven’t done your due diligence. Spend time doing this first, and save yourself a headache later!
Google and Facebook are an effective and easy place to start. Do they have an online presence with an active, current and engaged fan base? Will they provide contact details of
current clients for you to talk to? If not, ask yourself ...why not?
4. Do they understand YOUR business? ...... AND does it really matter to them?
Your business is not just a number, don't be treated like one
Different industries require custom washing techniques to ensure the best quality
clean and to enhance the life of your linen. As you know, shorter linen life is an
additional, premature expense to your business, and an unnecessary drain on
your bottom line.
Does the laundry have a ‘one-wash-fits-all’ approach or do they customise to your
business’ specific needs?
Ask about their washing techniques and what chemicals they use to do the job.
Not only are wash results extremely important, so is recognition in fluctuations to
your business cycle.
Do they offer flexible pickup and delivery times? If your business is experiencing
peak periods, can they provide a service that ensures you don’t run out of linen?
Are the communication lines open? Do you have a ‘decision maker’ who can
‘make things happen’ as your main point of contact?
Once, you're onboard, are you a 'set-and'forget' client? Do you have a settling in
period where changing providers or starting a new service needs some
adjustments to settle you in to a routine or do they want to charge you for the 'out
of service' adjustments you'll need to make?
Look for a partner...not just a provider!
5. Are you dealing with the actual service provider?
Don't be passed down the line
THIS IS A BIG ONE! Make sure you’re speaking with ‘the horse’s head’. You
need a 'mover and shaker' to contact direct for when things don't go to plan.
Can they resolve problems quickly and with the least impact to your customer's
and your bottom line? I can!
Some laundry services make promises they can’t necessarily deliver on because
they outsource their service. Control is then forfeited, and you don’t know
who’s doing your linen, or more importantly, how or where it’s being done!
Understand the process. If they can’t be specific with the detail, push for more
information. This is their business, just as you are passionate about your
business, they should have equal enthusiasm and knowledge about theirs.